My new book, Falling Into Flowers, is finally here!!!... It's published by Wildflower Media and I cannot wait for you to see it!
I created this book as a step-by-step guide for wedding and event florists who started their business because of their passion for flowers, but need to improve their skills beyond floral design in order to book clients, turn a profit, and feel proud of the business they run.
I hope readers will walk away with confidence in their ability to book clients who value their work and run a profitable business that brings them joy.
P.S. I happily signed over 200 copies of my book and shipped them around the world from Canada to the UK to Iceland, Hungary and Australia! I am currently sold out of books, but if you'd like to order directly from me for delivery before Christmas, click below to get on my e-mail list to be notified when you can order.
...there are a lot of "business things" that you handle on your own, too! That's what my book is all about--all the "business things" that florists need to know to book more weddings, make more money, and build a long-lasting brand.
This book will round out any floral professional's library with tips for owners and employees alike on how to close the sale, serve your clients well, and turn a profit.
Most books for florists focus on the design aspect, color theory, and beautiful inspiration images, but Falling Into Flowers shares business strategies specifically for floral designers. We don't focus on design in this book, we focus on the steps and strategies that keep you in business.
Chapter I How To Become A Wedding Florist
Chapter II Finding Your Niche
Chapter III How To Sell A Wedding
Chapter IV Money Talk
Chapter V The Business Q & A
Chapter VI Wedding Planning & Production
Chapter VII The Long Game
I’m Alison Ellis. I teach florists how to price with confidence and maximize their income!
I've been a floral designer for over 25 years and I love floral design. Just about every flower is “my favorite”.
But the “business stuff” is just as important as a designer’s eye and a master florist’s touch!
Because it takes a lot of time and effort to run a floristry business and if you’re not turning a profit, then you’re working for a hobby, not a business!
And a hobby can’t be relied upon to pay your bills or provide a reasonable salary that allows you to “quit your day job”.
Good news! It doesn’t have to be that way. You don’t have to skip paychecks or reduce your prices to compete.
You can have a profitable floral design business on any scale that works for you, whether you work from home, a shop, or still consider flowers to be your part-time gig!
I’ve been running my own small-scale home-studio business for 18 years and I am passionate about the art of good business and helping other florists grow their businesses, too!