Hey there, Floralpreneur®!
The Art of Good Business program shows you how to:
💐 Create an authentic presence that reflects your vision and passion as a floral designer
💐 Attract clients who truly appreciate your unique talents
💐 Get the right clients to say, “YES!” without hard-selling or weeks of follow-ups
💐 Design a business that’s YOURS, not a clone of a million others
💐 Put the joy, prosperity, and fulfillment back into your business!
...there are days when you wonder why you ever went into business or why you can't seem to book the type of work you see your competitors doing.
It’s not the designing part - you can get lost for HOURS in an arrangement in the challenge of crafting stunning, memorable floral arrangements.
It’s the business part, isn’t it?
Add one point for each of these headaches you’ve experienced in your floral business during the past year:
💐 You’ve spent as many hours (or more) putting together proposals and doing consultations with potential clients as you spent on paid floral design work.
💐 You feel like you have do what the “experts” say to grow your business (even though you suspect they might not know as much as they say).
💐 You’ve had to invest time in multiple follow-ups and answer a bazillion questions from a potential client to get them to commit.
💐 You’ve had a prospective client try to leverage a discount by telling you that they can get flowers at the supermarket for a fraction of what you charge.
💐 You’ve gone above and beyond to create stunning floral arrangements for clients, but you still attract clients who don’t get your style .
💐 You’ve felt like “just another option,” instead of being recognized for your true artistic talent.
💐 You’ve wished that there was a way to get as good at the business side of things as you are at sculpting stunning floral arrangements…so you could finally attract the clients, reliable income, and success you envisioned when you first started!
You’re already a fantastic Floralpreneur®! No need to keep reading - you’ve got everything under control. Go keep being awesome!
You’ve shored up some of the bigger problems in your business, but there's still a lot of room for more money, satisfaction, ad personal freedom in your business. Better days are just ahead!
Sounds like you really are a frustrated Floralpreneur® right now. in fact, you probably feel pretty overwhelmed at times because you just don't have the time or energy to choose which headache to fix first!
Listen, because you're human and most likely in charge of "all the things" in your business, I’m going to go out on a limb here and guess that you probably didn’t get a perfect score.
And that’s perfectly fine.
All of your competitors out there who look like they’re crushing their floral businesses? They’re secretly dealing with the exact same problems.
They’re struggling to turn prospects into clients. They feel like people see them as a “commodity.” They’re wondering if they ever should have started their businesses too.
But you don’t have to.
I’m Alison Ellis, and I know exactly where you’re coming from.
To say that floral design is my passion would be an understatement. It’s MUCH more than that.
I LOVE getting lost in a wedding bouquet with Bob Dylan playing in the background and a steaming cuppa joe within easy reach. It’s a Floralpreneur’s version of being “in the zone,” I guess.
But the business end of things used to took me years to figure out!
There was a time when potential clients told me they "went with another florist"-- who had better branding then I did--and I felt like I was never going to "catch up" and attract the clients I really wanted.
I knew that hanging up my clippers wasn’t an option; I wouldn’t give up on the flower business I really loved.
So I decided to invest into strengthening my business instead.
It took years of trial-and-error and some hard-core training and coaching… but over time, I perfected and documented the skills and practices I needed to run my floral business my way… while still earning the income I needed to quit my day jobs and pursue my passion full-time.
You don’t have to settle for being “just another option.”
You don’t have to chase prospective clients for weeks or months to get them to say “yes” to the project they came to YOU with in the first place.
You don’t have to let clients push you around and decide what your time, vision, and talents are worth.
You’re special. You’re unique. And you deserve to be respected.
After all, you’re an amazing floral designer! Who else could create the captivating beauty you do? No one, that’s who!
And there are thousands of people out there who are looking for your unique talents and vision - people who understand that there’s a BIG difference between the floral artistry you painstakingly create… and the unremarkable “arrangements” the big-box floral departments churn out all day long!
So let’s get you the training, support, and guidance you need to make you a happier, more profitable Floralpreneur®!
In this fun, self-paced training and coaching program, you’ll discover:
💐 How to use client feedback to discover (and emphasize) what makes you unique and special to them.
💐 How to strip away the “shoulds” of promoting a floral business so you can stand out and be 100% authentic.
💐 How to design a business that’s 100% aligned with who you are.
💐 How to attract the right clients… and gently guide the price-shoppers and other time-wasters elsewhere.
💐 How to charge what you’re really worth, instead of what grocery floral departments have conditioned people to think they should pay.
💐 How to keep your client schedule full without handing out discounts or promising endless “extras” for free.
💐 How to showcase the work you do for clients on social media to make yourself irresistible.
💐 How to define rules and steps so that your clients know their boundaries while still feeling valued.
💐 How to get back hours of your time each week by creating systems that take the stress out of marketing.
In short, you’ll master the skills and processes I wish I’d learned when I started my floral business… and finally experience the prosperity, fulfillment, and respect you deserve!
6 downloadable PDF lessons that give you quick, actionable steps to strengthen the foundation of your floral business.
More than 4 hours of video training to help you put the lessons into place quickly and easily.
Exclusive access to The Art of Good Business Facebook group, with LIVE training in January, where you’ll get to participate in monthly Livestreams, connect with fellow members, and ask questions (I pop in quite often with ready-to-implement answers).
Live group chat replays - this is an excellent way to get answers to your most pressing questions - even if you’re too embarrassed to ask.
Email support before, during, and after the program - there’s never a reason to feel lost or confused, because I’m always just an email away!
You’re inspired to create a bigger, more fulfilling floral business. So I created this 5-day bootcamp to help you transform your marketing, branding, and processes as quickly as possible!
Strategic Planning - you’ll identify and define your future goals, so that you’ll know exactly what you’re working toward.
Your Floralpreneur® SWOT Analysis - you’ll identify at least one new, profitable opportunity.
Marketing Copy Demystified - today, you’ll discover the secrets to quickly creating copy that works.
Bare Bones Business Plan - you don’t have to spend months on an intricate business plan just yet - today, you’ll create exactly what you need to take your floral business to the next level.
Updating and Implementing - you’ll use simple processes to keep on top of your Floralpreneurial game… so you’re ALWAYS the most in-demand floral designer you know!
Listen, I understand that if things haven’t exactly gone the way you’ve wanted for your floral business lately, you might be concerned about the cost… even though the Art of Good Business Program can help you put your financial stress to rest for good.
As I’m sure you’ve guessed, a program this powerful is a bit of an investment. But it’s important that you look at it as just that - an investment.
Your competitors probably won’t do it.
But because you see the value, you realize that the $1,000 investment you’re making today will pay off over and over again in terms of:
💐 Marketing your vision, skill, and artistry
💐 Clients who appreciate you and respect you as a true professional
💐 Having a unique business that stands out in a sea of competitors
💐 Weeding out price shoppers and prequalifying clients
💐 Getting back hours each week that you’d ordinarily spend chasing down prospects
💐 Restoring the enthusiasm, positivity, and excitement you had when you first opened your business!
I know that if things have been frustrating for a while, the Art of Good Business program is going to be a HUGE relief for you. So I understand why you’re ready to jump in right now and commit to this transformational program.
But before you do that…
Let’s spend 20 minutes chatting to make sure this is what you need.
I’m not into the idea of taking someone’s money if I’m not 100% sure I can help them. That’s just not good business… and there’s no way you’d refer your friends and contacts to me if I did that.
So we’ll review your current situation, what you’d like to turn your floral business into, and what your personal goals are.
And as long as we both agree that this is the best investment of your time and money, we can get you registered right away.
Sounds fair, right?
Now, I do need to tell you that, because I spend a lot of time coaching, answering questions, and (of course) creating floral works of art for myself and my clients… I only have a handful of call times available each week.
Once they’re filled, I can’t add more.
So go ahead and reserve your time to talk now. There’s no cost and no hard-sell pitch. We’ll just get to know each other, and if this is a perfect fit, I’ll walk you through the registration process.
If not, that’s perfectly fine too. We’ll part as friends, and perhaps you’ll meet another floral designer who could benefit from the Art of Good Business program.
Either way, you won’t know unless you reserve your spot on my call schedule.
P.S.: Here’s what one of my clients said about my coaching and training for Floralpreneurs. I can’t wait to add your success story to the list!
“I clearly see that once I create my business model based on her guidance, I will have a template to grow my brand that can be only and uniquely mine. The class is broken down into easy to follow format and you can jump around as needed while remaining on target. However, I do suggest that you make sure to utilize all the content…trust me you do not want to miss a thing…Each time I go back over the material, I see things in a deeper hue. I’ve learned about myself, my belief system, my ideal client, my accountability, and my personal wisdom (yes! I have some!) I’ve been given a roadmap for business success that will be a baseline for my future growth…four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!
Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you! Her class is one of a kind because of all the backing and support she offers.
I won’t lie, at first, I thought, this is not my forte, this is going to be a challenge…
But Alison’s approach is to encourage us to take some action, because it all adds up. One success leads to the next and soon it was fun! My new discoveries are exciting, I found myself not wanting it to end, and was pleased to discover that the information in the class will always be available to me.
I encourage you to indulge in the Art of Good Business. I promise when you are done, your journey to business success will have just begun.”